This is a question we at iluvfabrix get asked almost every day. People who have visited other upholstery fabric sites and shop and purchase their fabrics on iluvfabrix usually want to know how and where we get our upholstery fabric and drapery fabric, as we are always adding new fabrics to our site, and how are we able to charge so little. These are the things almost everyone wants to know.
Let me answer that question here for the benefit of all those who are interested.
iluvfabrix has been in business for over 35 years. During that time and especially more towards the start of our upholstery fabric sales business, we travelled all over the world, spending the predominant amount of time in Europe, visiting the fabric mills that weave the fabrics for many of the companies you are familiar with. Most people are very surprised when we tell them that companies like Colefax & Fowler, Brunschwig & Fils, Manuel Canovas, Scalamandre, Zoffany and many, many others do not design and/or weave all the fabrics they sell. In many, many cases much of the upholstery fabric, drapery fabric, silk, chenille fabric, tapestry fabric, velvet fabric etc. are in fact designed by the fabric mills themselves.
The aforementioned companies send representatives out to many of the fabric mills we visited and see what the latest designs, colors and weights are for that particular season’s upholstery fabric, and they order a quantity of that fabric. By virtue of, say, Colefax & Fowler buying any particular upholstery fabric and putting it in their sales catalog, it becomes a de facto Colefax & Fowler fabric.
That is why you can often see the same fabric appearing as a Colefax upholstery fabric, and a Brunschwig upholstery fabric. It is because the fact that they purchased a certain amount of the fabric gives them the right to call the fabric by their own company name.
We go to these same mills and buy the very same fabrics, made on the very same looms….identical in every way, and put it on our website and identify it as the fabric as it is called by the other name companies that sell it.
As we have been doing this for so long, we don’t now have to travel as much because we sell a lot of fabric, so the mills know this and they send us samples just as they would send them to Colefax, Brunschwig and other companies previously mentioned. The only difference, and its a BIG ONE, is that we are able to buy the fabric cheaper then the name brands and MOST IMPORTANTLY, we do not mark up the upholstery fabric, drapery fabric, bedding fabric or what-have-you anywhere near the markup the high end name brand companies do when they sell the fabric.
We hope this gives you all a better understanding of why our upholstery fabric prices can’t be beat. Same manufacturer, same looms, same quality control, exactly the same fabric in every way, but we buy it at great prices and we are greedy in our markups.
This is also why a great many designer/decorators buy fabric from us then mark it up and sell it to their clients. It is because they can get their upholstery fabric cheaper from us in most cases than they can get from their own representatives at the mills.